Please note, internally this role is titled "Senior Legacy and In Memory Direct Marketing Officer" We are recruiting a Senior Legacy and In Memory Direct Marketing Officer to shape and grow one of Battersea''s most important and highly invested income streams by managing Battersea''s Legacy and In Memory Fundraising marketing and acquisition programme. Legacies generate over 40% of Battersea''s income, making the marketing of legacies and the acquisition of legacy prospects a vital organisational function. This role is responsible for delivering and overseeing multi-channel direct and wider marketing campaigns and associated projects, in order to recruit and attract new Legacy and In Memory donors. What we''re looking for: Proven experience of planning, implementing and evaluating direct marketing campaigns, with demonstrable knowledge of DM acquisition across a range of media channels including at least two of direct mail, press advertising, radio, digital, inserts, telephone and television. Proven ability to brief and evaluate direct marketing campaigns and to analyse results of campaigns and use learning to recommend future activity. Demonstrable experience of working with internal teams and external suppliers, negotiating costs, managing relationships and ensuring positive outcomes. Proven problem-solving, prioritisation and proactive decision-making skills, including experience of balancing competing priorities and campaigns, making sound judgements under pressure ..... full job details .....