Chief Marketing Officer
Chief Marketing Officer Our client, a successful tech scale-up and cash generative SME, with a current turnover of £12m and employing c.100 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven Founder and his supporting Executive Team. Their B2C Health and Fitness platform provides individualised coaching to deliver cutting-edge support for nutrition, exercise and lifestyle improvement. This is backed by a physical product range incorporating protein supplements, clothing and accessories, totalling 50 SKUs. To date, the company has built a strong acquisition engine driven by organic content, paid social and significant monthly media spend. They now seek to appoint a Chief Marketing Officer to own the organisation''s brand strategy across their revenue streams incorporating a weight loss subscription app, manufacturing facility and physical product range. You will set strategy, own the PandL impact of marketing, and influence wider commercial decisions. Marketing is acknowledged as the primary driver of growth within the organisation, and you will be tasked with taking responsibility for scaling performance across every channel. Your specific responsibilities as Chief Marketing Officer will include: Reporting directly to the founder to build an integrated brand and marketing strategy across all functions of the business Driving growth across wholesale, trade, retail B2B, D2C and ecommerce Owning ..... full job details .....
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