Direct Marketing Manager 40,000 per annum Wetherby Office based ST TALENT are recruiting for a Direct Marketing Manager on behalf of an established business operating within the construction sector. This is a hands-on, commercially focused role for someone who knows how to turn direct marketing into genuine sales opportunities. The main focus will be on outbound campaigns, using email, LinkedIn and direct mail to engage targeted prospects, generate new enquiries and provide the Business Development team with warm leads to follow up. You''ll take ownership of direct marketing activity across the UK and Europe, from customer acquisition and lead generation through to retention and reactivation. Working closely with the sales team, you''ll be responsible for developing campaigns that deliver measurable results, rather than simply generating clicks and engagement. Key responsibilities: Plan and deliver targeted, multi-touch B2B marketing campaigns across email, LinkedIn and offline channels. Build prospect lists, segment audiences and develop messaging tailored to different sectors, regions and customer groups. Work closely with Business Development and Sales to generate qualified leads, arrange meetings and improve conversion rates. Write engaging, commercially focused copy for campaigns, sales collateral, landing pages, mailers and customer communications. Develop campaigns to attract new customers, nurture enquiries, follow up outstanding quotes and reactivate lapsed ..... full job details .....