Head of Brand and Commercial
This is an opportunity to help shape one of the UK''s most ambitious youth development charities as we move from a founder-led organisation to a nationally recognised institution. The successful candidate will help build the systems, culture and capability that will enable 20/20 Levels to scale its impact over the next decade. This role owns the 20/20 Levels brand and turns it into growth. It leads the Branding, Marketing and Communications stream of our strategy: one consistent brand narrative across our ''in real life'' and online presence, youth-centred storytelling that puts young people and alumni at the centre of every touchpoint, and a structured content operation that reduces our reliance on agencies and on CEO visibility. The ''Commercial'' half of the role is focused on our income-generation mandate. Our income strategy commits us to building unrestricted income, and this role builds the engine: tiered sponsorship propositions and renewals, a consultancy pipeline, licensing and digital products, monetised research and insights, and the commercial forecasting that makes this income plannable working hand in hand with the Business Development function, which leads the employment partner sales pipeline. WHAT YOU OWN Brand strategy : positioning, narrative, visual identity and brand architecture. Marketing budget : the full branding, marketing and production budget, including agency and freelance spend. Communications calendar : the master content and ..... full job details .....
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