We are working with a leading body for qualifications, learning and accreditation within the financial services industry. They are looking to hire a Content Marketing Lead to join their team in London.Client DetailsThe business are renowned in the training, education and accreditation within the financial services industry. They are looking to hire a Content Marketing Lead to join their team in London. This person will be responsible for the Content Marketing Strategy and delivery across all channels with the objective of driving leads and membership.DescriptionKey responsibilities of the Content Marketing Lead:Content Strategy, Creation and PromotionWork with leadership to align strategy with goals and maximize reach and engagementDevelop and implement a multi-channel content strategy and promotion calendaCreate content including web, video, infographics, testimonials, collateral, and podcastsCollaborate with internal and external stakeholders to produce thought leadership contentWebsite and SEO/GEOOptimize the brands website content for improved user experience and engagementEnsure search visibility across web and AI platformsCreate content for digital PR to support link-building in coordination with the SEO agencySocial Media and YouTubeCreate, publish, and promote content across social media channels (e.g., LinkedIn, FacebookDevelop and execute YouTube content strategy (including publishing and optimizing videos)Event Calendar and Speaker SourcingCreate the events calenda