Working for a high end, growing whisky investment firm who are looking to hire a Marketing Lead into their business in central London. This role will be focusing on driving their growth marketing and acquisition strategy and will work closely with the company founders. Client DetailsThe client are a whisky investment firm working with high net worth individuals on their investment portfolio strategy. This is an exciting role to work in an industry that blends high end DescriptionKey responsibilities of the Marketing Lead:Strategy and PlanningDevelop and execute the annual marketing plan in alignment with business objectives, revenue targets, and brand positioning.Define and segment target audiences, building tailored marketing strategies for each group (e.g., collectors, connoisseurs, younger drinkers, global markets).Monitor market trends, competitor activity, and customer insights to adjust strategy and spot opportunities.Brand ManagementProtect and evolve the brand identity across all channels, ensuring consistency of tone, visuals, and storytelling.Champion the brand''s heritage and authenticity while innovating for modern relevance.Campaign Development and ExecutionPlan, create, and oversee integrated marketing campaigns across digital, social, email, print, events, and partnerships.Drive new product launches and seasonal promotions to boost customer engagement and sales.Digital and Performance MarketingManage website content, SEO/SEM strategy, and analytics with a stron