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Contract

Messaging Notification SME (Marketing LEAD) Financial Services

City
money-bag 10000-500000 Annual
3013256966
Posted Yesterday

Location: LondonDuration: Contract Days on site: 2-3 days per week (hybrid) Client: Major Financial Services OrganisationRole OverviewWe are seeking a Messaging andamp; Notification SME to join a leading financial services client. The successful candidate will play a key role in shaping and delivering the client''s strategy for customer communications across digital channels including SMS, email, push notifications, and in-app messaging.Key ResponsibilitiesLead a discovery phase to develop a product strategy for customer messaging and notifications, ensuring alignment with the client''s digital journeys.Design and establish a distributed customer messaging and notification architecture to reduce fragmentation and improve customer experience across all journey touchpoints.Define a strategic, event-driven solution for coordinating communications across multiple channels, supporting diverse business domains such as retail, wealth management, corporate, and investment banking.Key Components to ConsiderInterconnected notification services integrated with existing banking channels.A rules engine to enable context-aware messaging.Content management system for messaging templates.Delivery mechanisms across SMS, email, push, and in-app channels.Customer preference management aligned to regulatory requirements.Analytics and reporting to measure communications effectiveness.Essential Skills andamp; ExperienceStrong experience in customer journeys and delivery mechanisms for SMS, emai

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