This is an exciting, newly created Sales Manager position, to lead and develop a high-performing internal Account Management team within a fast-paced B2B environment. The Sales Manager will focus on driving revenue growth, improving conversion rates, managing sales pipelines and developing long-term customer relationships across key accounts. The successful candidate will have strong experience in sales leadership, account management, pipeline management and team development, ideally within hospitality, leisure / retail or product distribution sectors. Key Responsibilities of the Sales Manager: Lead, coach and develop a team of high performing Account Managers Drive sales performance, revenue growth and KPI achievement Set up and track sales targets, produce reports, and conduct monthly forecasts using data to identify opportunities for improvement and to enhance the sales pipeline. Improve conversion rates and sales processes Develop existing customer accounts and identify new business opportunities Collaborate with internal stakeholders (Procurement, Marketing, Warehouse) to ensure timely product sourcing in response to clients'' requests and use this information to anticipate future needs. Oversee tender and RFP processes Implement and lead training and development initiatives across the teamRecruit and train new starters Contribute to digital sales transformation and continuous improvement projects Skills and Experience: The successful Sales Manager will have proven