National Sales Manager - Wood CoatingsLocation: UK-based - Remote working with customer visits. Salary: 50k - 60K + Company Vechile + BonusOverviewA specialist manufacturer of exterior wood coatings is seeking an experienced, driven Sales Manager to lead business development efforts across England. This is a pivotal role within a growing UK team, focused on expanding market share in the exterior wood protection sector.The ideal candidate will have a strong technical sales background in coatings and a proven track record of building relationships with distributors and direct customers.Key Responsibilities Develop and execute a business development strategy for exterior wood coatings across England Identify, approach, and convert new distributors and direct customer opportunities (OEMs, joinery manufacturers, timber merchants, cladding/fencing specialists, etc.) Secure product trials, support customers through the onboarding and evaluation process Build strong commercial relationships across the supply chain, including channel partners and specifiers Work closely with internal teams (technical, logistics, marketing) to align UK growth objectives with broader group strategy Monitor competitor activity and market trends to refine sales tactics and uncover opportunities Provide customer feedback to support continuous product development and market positioningKey Requirements Proven experience in technical sales of wood coatings, ideally exterior-focused (e.g. cladding, fencing, jo