Marketing and Communications Officer
Marketing and Communications Exec, Reading OfficeExperienced, confident, proactive Marketing and Communications specialist with hands on digital marketing, B2B marketing for a fast-paced environment. You will be responsible for owning and delivering marketing and communications activity across internal and external channels, supporting business objectives and brand positioning. You must be able to prioritise your own workload, and proactively identify what needs to be done. Someone who is curious, takes their own initiative to find solutions independently and take full ownership of delivery.• Create high-quality, persuasive B2B marketing content including whitepapers, case studies, email campaigns, press releases, blogs• Brand consistency across all marketing comms• Manage and improve website content• Apply digital marketing and SEO principles across content and campaigns, identifying opportunities for optimisation• Build and maintain relationships with B2B-focused media outlets, industry influencers and key stakeholders, contributing to strategies to improve share of voice (SOV).• Work closely with external design agencies to deliver visually compelling campaigns and marketing assets, ensuring alignment with messaging and brand guidelines.• Confidently produce and amend marketing assets in-house where appropriate.• Collaborate with sales and wider business teams to support events, trade shows and campaigns.• Conduct B2B market and competitor research to inform marketing acti
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