This is no ordinary PR role. An innovative AI technology company is changing how consumer brands show up across AI platforms and they''re now looking for a strategic, hands-on Head of Consumer PR to lead external communications for their global consumer/fmcg and food and drink sector clients. This newly created role is ideal for a consumer PR expert who loves media relations, thrives in a fast-moving environment, and wants to help shape the future of digital storytelling. You''ll combine traditional PR craft with next-generation AI thinking - securing high-impact coverage for global consumer brands while working alongside developers and product leaders to scale everything you do. What You''ll Do Lead and deliver PR campaigns for major consumer brands across lifestyle, consumer tech, food/drink and FMCG sectors. Secure top-tier coverage across nationals, glossies, and digital media (think The Guardian, Forbes, Vogue and beyond). Build and nurture relationships with key journalists and editors. Craft stories and pitches focusing exclusively on the digital consumer press that influences AI engines. Collaborate with product and tech teams to identify how parts of the PR workflow can be automated or enhanced through innovation. Who You Are Experienced PR professional with a strong consumer background (agency or in-house). Brilliant media operator with an enviable contact book and proven results. A strategic thinker who loves being hands-on, equally comfortable pi