Drinks Sales Executive (On-Trade)
Liverpool (Field-based)
Up to -38,000 per annum
On-trade Beverage Sales

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Executive to join a leading wholesaler specialising in on-trade sales across Liverpool. You''ll be responsible for driving new business across a wide range of hospitality venues - including bars, restaurants, pubs, and hotels.

You''ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Liverpool.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales within the Liverpool area
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Liverpool

What''s on Offer

• Competitive salary of up to -38,000 per annum
• Generous bonus scheme
• Company car
• Pension scheme
• Generous staff benefits scheme including well being benefits, retail discounts and cycle to work scheme.
• Career progression opportunities within a growing team

Interested? Apply now with an up to date CV to be considered for this exciting Regional Sales Executive opportunity.

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