Manpower is currently seeking an interim Shopper Marketing Manager to work with our global FMCG client, Elida Beauty, renowned for brands such as TIGI, VO5, Toni andamp; Guy, and Brylcreem, and become an integral part of their fast-paced FMCG environment.

The position will be based in Holborn, London. This is a full-time temporary role due to last for 12 months (Maternity Cover),ideally to start beginning of Nov 25 requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £55,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

Your Role:
Reporting into the Head of Strategy andamp; Growth, the core purpose of this role is to lead the implementation of the differentiated marketing execution and brand activation plan of the Elida Beauty brands in our high street health andamp; beauty retailers. The role will set the agenda and be single minded in delivering the best quality of executions in these customers for their shoppers.
The role must work closely with the CAM, Brand andamp; Customer Marketing teams, both internally and externally, to deliver activity that is built on strong shopper and retailer insight, and a sound understanding of our brand strategy and objectives - as well as aligning to the customer''s strategy. These differentiated campaigns should be built from trends, purpose, and a data driven marketing approach, to further our ability to build meaningful relationships and drive loyalty with our shoppers.

Your Responsibilities:

Team andamp; Channel Leadership

• Work alongside CCD, CAMs, andamp; Brand managers to define and deliver shopper marketing strategy andamp; plans against Elida Beauty channel andamp; brand strategy
• Continuously represent channel view into ABP process
• Lead creative process with internal and external partners, ensuring brand creative andamp; messaging is translated across the shopper journey - developing best in class shopper toolkits and campaign executions
• Feed all plans into our field sales team, including monthly briefings and regular check ins against CAM/JBP priorities

Data andamp; Insight Driven shopper Marketing

• Implement digital marketing strategy with digital marketing campaigns andamp; activation in conjunction with our digital hub for all brands - ensuring digital and performance marketing is integrated into all relevant campaign plans
• Fully utilise retailer loyalty data tools and media to develop exciting, industry leading campaign activations in store andamp; online
• Drive bottom of funnel conversion in the channel, with best-in-class ROI

Deliver Retailer Events / Strategic Initiatives in Retailer

• Build andamp; lead shopper marketing relationships directly with all our key customers and media partners, aligning to JBP goals and deliverables with the CAMs
• Develop annual marketing initiatives and events, including head office launches where relevant to build customer relationships

Voice of Shopper within the business

• Understand shopper trends and missions and use this to develop creative and great executions that drive the agreed KPI
• Understand our categories, shopper profiles and retailer shopper segmentation
• Stay current with new ways of sh