The Role: We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK. This is a permanent position, offering hybrid or field-based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long-term commercial objectives. Main Responsibilities: Develop and execute national sales strategies to achieve revenue, margin and market share targets Analyse market trends, competitor activity and customer insights to identify new growth opportunities Create and deliver annual sales plans, budgets and forecasts Lead, mentor and manage regional sales managers and technical representatives Recruit, train and build a high-performing national sales team Manage key customer relationships including OEMs, contractors and distributor networks Support major negotiations and high-value sales opportunities Ensure consistent customer experience and strong brand representation across all channels Collaborate with marketing, product management, RandD and operations on product launches and commercial initiatives Deliver regular performance reporting, including KPIs, pipe