B2B Events and Marketing Manager
Are you a commercially minded events and marketing professional who knows how to turn campaigns into revenue-generating opportunities?I''m partnering with an established, growing B2B organisation to find an Events and Marketing Manager who can combine strategic campaign management, creative marketing and commercial thinking to drive performance across a portfolio of products.Taking ownership of event and marketing campaigns across multiple product brands, you''ll work closely with senior stakeholders, Sales and Marketing teams to ensure campaigns engage the right audiences, generate quality leads and contribute to revenue growth.You''ll combine big-picture planning with hands-on campaign oversight, ensuring activity is commercially focused, well executed and continually optimised. Day to DayCommercial Strategy and Revenue GrowthDrive the commercial performance of digital and in-person event campaigns, with a focus on registrations, attendance, sponsorship, pipeline and revenue.Work with senior stakeholders and Sales teams to develop campaign plans that support revenue targets and maximise commercial opportunities.Identify opportunities for cross-selling, partnership development and revenue growth across multiple product lines.Use CRM data and campaign insights to improve targeting, strengthen sales opportunities and maximise ROI.Track performance against KPIs, produce meaningful commercial reports and ensure accurate attribution of leads and deals.B2B Marketing and Campaign ..... full job details .....
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