Product Marketing Manager
Job Description:Product Marketing ManagerInside IR35Duration: 6 months (Initial) Location: Hybrid/Remote An experienced Product Marketing Manager is required to lead the commercial product marketing workstream across an allocated portfolio of high-revenue, global products. Reporting to the Head of Product Marketing, you will own and execute product-level positioning, go-to-market (GTM) strategies, and customer adoption plans to drive measurable commercial performance across the entire product life cycle. Key AccountabilitiesStrategy and GTM Execution: Translate high-level product marketing strategy into actionable GTM plans, exercising delegated authority on positioning, messaging, and customer acquisition/retention tactics. Cross-Functional Leadership: Act as the dedicated PMM lead across cross-functional teams, collaborating closely with Product Management, Campaigns, Digital, Channel Marketing, and Relationship Management. Commercial Performance: Drive demand generation, distributor enablement, and customer adoption initiatives to maximize product value and revenue across global markets. Insight and Optimization: Utilize customer, market, and performance analytics to evaluate strategy effectiveness, refine market positioning, and present evidence-based optimization recommendations to executive leadership. Technical and Professional RequirementsTech Stack Proficiency: Hands-on experience with CRM platforms, marketing automation systems, and marketing analytics tools to ..... full job details .....
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