Head of Commercial Location: Leicestershire (office-based, LE8)Permanent, Full-timeCompany OverviewKSF Global Ltd has delivered bespoke, high-quality POS displays and store fixture solutions to well-known brands and retailers for 20 years. Following our recent relocation to a state-of-the-art, purpose-built HQ, the business is entering a new phase of growth with the launch of LCD and LED digital signage, self-service kiosks, ESL, and payment devices, targeting wider customer bases and new verticals (Hospitality, Health and Wellbeing). These initiatives open up new routes to market and more scalable, repeatable revenue streams.To support this next stage, KSF Global is seeking a Head of Commercial to work closely with the MD on strategy, business development, and commercial operations to deliver sustainable sales growth across existing and new markets. This is a hands-on, senior SME role, combining strategic oversight, revenue optimisation, and operational delivery.Role Summary The Head of Commercial will be responsible for defining and executing KSF''s commercial strategy, driving sustainable sales growth, managing key accounts. Key areas of focus include:Build and develop outbound sales team, manage performance and coachGrow the existing core business of bespoke supply of POP displays and store fixturesEntry into new verticals (Hospitality, Health and Wellbeing, Commercial) and customer segmentsCoordinate and work with Marketing team for effective campaign execution and deliv