Fantastic opportunity for a head of ecommerce to lead the next phase of growth for an established DTC food brand, with broad ownership across ecommerce trading, acquisition, CRM, loyalty and subscription Client Details Our client is an established direct-to-consumer food brand with strong brand recognition, an existing customer base and significant potential for further growth. With the backing and ambition to take the business forward, they are now looking for a Head of Ecommerce who can identify where the biggest opportunities sit and turn them into a focused commercial plan. This is a broad leadership role rather than a narrow digital marketing position. The successful person will own the performance and development of the DTC channel, while working closely with the MD, Head of Buying and senior leadership across brand, product, NPD, suppliers, stock, fulfilment and supply chain. Description Own the commercial performance and growth plan for the DTC ecommerce channel. Build and deliver the digital trading plan across pricing, promotions, bundles, product launches and seasonal campaigns. Identify opportunities to grow traffic, conversion, average order value, repeat purchase and customer lifetime value. Work closely with the Head of Buying on range, pricing, product availability, new bundles and promotional activity. Use customer and trading insight to influence the NPD pipeline and support successful product launches. Develop a clear acquisition strategy across paid, ..... full job details .....