Position: Retail Assistant Store Manager Reports to: Manager Job Purpose: The ASM is responsible for driving daily sales growth by effectively leading, developing, and motivating their team. They will enhance commercial awareness through strategic sales planning, foster strong customer and colleague relationships through clear communication, and uphold high standards in store presentation, health and safety, and customer service. Key Responsibilities: Leadership and Team Development: Set realistic targets and lead by example with professional behavior and high presentation standards. Recruit, coach, develop, and review team performance alongside the Area Manager, ensuring timely management of all sales, compliance, and HR-related processes. Sales and Commercial Management: Drive all commercial activities, ensuring the team effectively utilizes the sales process. Manage existing and potential customer data, analyzing the local market and competition. Monitor KPI performance reports and implement necessary follow-up actions. Ensure high levels of transactional compliance and enforce fraud prevention procedures. Oversee discount controls, regularly reviewing team transactions to meet sales objectives. Operational and Compliance Oversight: Conduct regular self-assessments using the weekly Store Audit to maintain compliance with company processes. Ensure adherence to all operational procedures and policies as established by the business. Take ownership of health and safety ..... full job details .....