New Business EPOS Sales Executive (Field-Based) ICRTouch + LCG Payment SolutionsLocation: Field-based across the Midlands - ideally based in Birmingham, West Midlands, Black Country, Worcestershire, Warwickshire, Staffordshire, Shropshire Salary: Circa 35,000 basic (neg. DOE) + uncapped commission - realistic OTE 70,000 + + plus benefits Hybrid Role: Field-based with occasional office days in West BromwichAbout the RoleApplause IT are recruiting on behalf of an established and fast-growing EPOS technology provider, specialising in ICRTouch systems and LCG Payment Solutions.We''re seeking a driven, self-motivated New Business Sales Executive who thrives on hunting, winning, and closing new accounts. This is a pure new business role - ideal for a proactive salesperson with a passion for technology and hospitality.You''ll be selling industry-leading EPOS and payment solutions to clients in the hospitality, leisure, and retail sectors - including pubs, restaurants, caf s, takeaways, bars, golf clubs, and independent operators.Key ResponsibilitiesProactively identify, target, and secure new business opportunities across the Midlands region (with full marketing and lead-generation support)Conduct in-person visits, consultations, and live product demos with potential clientsPresent and sell ICRTouch EPOS systems with optional LCG Payment packagesPrepare tailored proposals, quotes, and solution presentationsCollaborate with internal teams to ensure a smooth client handover to Accoun