Context and Background The NSPCC''s mission is to end cruelty to children in the UK. In order to carry out its charitable work and achieve its strategic objectives, the NSPCC must communicate efficiently and effectively with the maximum possible impact, relevance and emotional resonance to engage all key audiences including supporters, professionals, service users, volunteers and the public across a variety of offline and online channels (paid, owned and earned). The prime purpose of the NSPCC s Strategic Marketing te am is to deliver timely and effective best practice marketing and compelling strategic marketing priority campaigns and propositions, working in partnership with Brand an d Marketing colleagues , and team s across the organisation. Strong leadership, project management and influencing skills are essential due to the need to engage a diverse range of key stakeholders, to work collaboratively across the organisation and to manage external agencies. Resilience and determination are key to ensure campaigns are delivered on time and to budget. Analytical and problem-solving skills are also critical to measure and assess results, define insights and refine activities to continually improve performance. Job purpose 1. Own the development and implementation of our integrated marketing strategy. 2. To contribute to the development and execution of the organisation s overall brand strategy and audience specific strategies . 3. To maximise the impact of our audience