A growing and ambitious organisation operating within a specialist, customer-focused sector is looking for an experienced Head of Marketing to lead its marketing strategy across the UK and Europe.This is a senior leadership position reporting directly into the Executive Team, with responsibility for driving brand growth, customer acquisition, engagement and commercial performance through innovative, measurable and data-led marketing.The successful candidate will be a commercially minded marketing leader who can combine strategic thinking with hands-on understanding of digital acquisition, CRM, brand, content and customer journeys. The RoleAs Head of Marketing, you will own and deliver the overall marketing strategy, ensuring it directly supports ambitious business growth objectives.You will be responsible for:Developing and delivering the UK and European marketing strategy.Leading and developing a high-performing marketing team.Increasing customer acquisition, conversion and retention.Strengthening brand positioning, awareness and market share.Developing digital marketing activity across paid search, SEO, social, content and email.Owning CRM, customer journeys, segmentation and marketing automation.Using data and customer insight to continually improve campaign and conversion performance.Overseeing website performance, UX and conversion optimisation.Working closely with Sales to improve lead generation, nurturing and conversion.Developing partnerships and industry ..... full job details .....