CRM Manager Fashion London Hybrid Up to 65,000 + Benefits We''re working with a fast-growing fashion brand that''s looking for a commercially driven CRM Manager to take ownership of its customer retention and lifecycle marketing strategy! With a strong international following and ambitious growth plans, this is an exciting opportunity to shape the CRM function, introduce fresh ideas and make a real impact on the brand''s continued success. We''re looking for someone who combines creativity with strong commercial and analytical skills, with a genuine interest in understanding customer behaviour and turning insights into strategies that drive loyalty, repeat purchases and revenue. The Role You''ll have plenty of autonomy to develop the CRM strategy, working closely with the Ecommerce Director to drive customer retention and long-term growth. Take ownership of the CRM and retention strategy, with a focus on increasing customer lifetime value, repeat purchase rates and customer loyalty. Analyse customer cohorts, purchasing behaviour and retention performance to identify commercial opportunities. Develop personalised email and SMS campaigns that reflect the brand''s identity and engage its growing customer base. Manage and optimise Klaviyo, including automated journeys, segmentation, A/B testing and campaign performance. Identify opportunities to improve second-order conversion, purchase frequency and re-engagement. Plan CRM activity around new collections, product launches and ..... full job details .....