Social network you want to login/join with:Head of Content Strategy and Transformation (AI and Multi-Channel), Brighton

col-narrow-leftClient:

BrightLocal LtdLocation:

Brighton, United KingdomJob Category:

Other-EU work permit required:

Yescol-narrow-rightJob Reference:

afafb0b4b380Job Views:

7Posted:

25.08.2025Expiry Date:

09.10.2025col-wideJob Description:

Join BrightLocal as a Head of Content Strategy and Transformation (AI and Multi-Channel): Shape the Future of Local SEO in an AI-First World.BrightLocal is a B2B SaaS company that empowers businesses and agencies to succeed in local SEO. For over a decade, we’ve built a trusted brand through an SEO-driven content strategy—publishing research, educational resources, and high-performing blog content.But the search landscape is changing fast. AI-generated results, zero-click experiences, and shifting user behaviours are redefining how audiences find and engage with content. At the same time, content creation and operations are being transformed by automation and AI.We''re looking for a forward-thinking Head of Content Strategy and Transformation (AI and Multi-Channel) to help us respond boldly to this shift—redefining our content approach and operational model to thrive in an AI-first world.ObjectivesAudit our current content performance, structure, and workflowsDefine a future-facing content strategy that goes beyond traditional SEO and supports multi-channel growthIntegrate AI and automation into content planning, creation, and measurementCoach and empower our Senior Content Marketing Manager to lead in a transformed content environmentDesign a content function built for scale, adaptability, and long-term impactScope of WorkThis is a hands-on, strategic role that blends big-picture thinking with operational reengineering. You’ll lead across four key areas:Evaluate content performance by format, theme, and funnel stageAssess multi-channel effectiveness (search, email, video, social, referral)Benchmark our performance against evolving discovery trendsIdentify opportunities to improve speed, efficiency, and scale with AIDefine a content strategy aligned with business goals and AI-era search trendsReduce reliance on traditional SEO with a diversified, multi-format approachRecommend content themes and positioning that build authority and relevance for marketers and local business ownersPropose visibility tactics for zero-click and AI-generated environments (e.g. topical authority, entity optimisation)Map content goals across the full customer journey—from awareness to retentionAI-Integrated Content OperationsRecommend AI use cases across planning, production, optimisation, and repurposingSuggest tools and processes for AI-assisted ideation, drafting, editing, localisation, personalisation, and analyticsDefine AI-related responsibilities and required upskillingEnsure human creativity is preserved for brand voice, storytelling, and strategic insightCapability Building and CoachingCoach our Senior Content Marketing Manager on strategic leadership and change navigationHelp the team adopt new workflows and skillsetsProvide practical templates and frameworks to embed new ways of workingFoster a culture of experimentation, collaboration, and data-driven decision-makingContent Function DesignRecommend an ideal team structure aligned with strategic priorities and AI-enhanced operationsDefine critical roles and capabilities, including:Strategic copywriting and editorial directionVideo production and content repurposingContent operations and automation oversightPerformance analytics and attributionAdvise on resourcing mix (internal, freelance, partnerships) to support future scaleMeasurement and KPIsRedefine success metrics in a world less dependent on SEO KPIsRecommend funnel-wide indicators of performance, including:Influence and visibilityEfficiency and content ROIEngagement across key formatsBrand impact and assisted conversionsPropose a lightweight reporting framework with AI-enabled insightsTimeline and FormatDuration: 2–3 monthsStart: As soon as possibleDelivery includes:Strategic findings and leadership presentation6–12 month content strategy and roadmapKPI framework and reporting outlineDesired ProfileWe’re looking for a consultant who:Has led multi-channel content strategy in a B2B SaaS settingUnderstands how AI is reshaping both search behaviour and content operationsHas designed and scaled high-performing, forward-looking content teamsIs a hands-on coach who can develop content leaders and unlock strategic thinkingBrings practical tools, change frameworks, and a bias for action—Interested in helping a trusted brand evolve into a next-generation content powerhouse?

#J-18808-Ljbffr