Overview

Senior Writer - FTC role at MVF. The role is part of the Brands team and involves creating high-quality, informative content for one of our leading digital brands. The content will attract users interested in the products and services we offer through organic search. This is a fixed-term contract for maternity cover.The content you produce and edit should appeal to the brand’s target audience, be optimised for an audience acquisition channel (e.g. search, social, email) and, above all, offer value to customers. In addition to content production, a Senior Writer will pitch article ideas to the Brand Editor, mentor other writers in the content team, and represent the brand in the media if the opportunity arises.Our Team

The Brands team is responsible for growing the organic traffic of MVF’s brands, including The Eco Experts, Expert Market, Startups, Tech.co and Website Builder Expert. The department consists of:Content team – responsible for delivering a high-quality content strategy that meets organic traffic and conversion targets, and delivers a trusted and unique brand experience.Audience team – responsible for delivering audience development strategies that grow reach and visibility; the team includes SEO and Campaigns (link acquisition) teams.The Insight team – responsible for conducting in-depth research into key subject areas and target audiences to build brand authority, trustworthiness, and key client relationships.Responsibilities

Production of engaging, high-quality content to deadline that helps users make informed decisions.Develop knowledge and expertise across a range of products and services to generate high-quality content.Write new product, service and company reviews, how-to guides, informational and feature content to generate targeted, high-quality website traffic.Update existing articles to improve overall quality and ensure information on site is up-to-date, fresh and relevant.Commission freelance writers and edit work created by others where required to ensure factual accuracy and good English.Write news and features articles that attract traffic and earn links from other authoritative websites when required.Collaborate with other teams (Campaigns, Social Media, PR and SEO) to build brand awareness, visibility and authority.Pitch ideas to the Editor that will help the brand achieve its goals.Continually seek to raise quality standards in your own content and that produced by others to better serve customers.Provide feedback to other writers and freelancers to help them develop.Run workshops or development sessions for others in the content team when required.What Success Looks Like

You have developed knowledge, expertise and authority across a range of product and service categories.Generating a pipeline of high-quality content for publication on your brand.Writing content that builds brand, attracts relevant audiences, and connects customers with our commercial partners.Hitting and exceeding Senior Writer volume and quality KPIs.Seniority level

Mid-Senior levelEmployment type

ContractJob function

Marketing, Public Relations, and Writing/EditingIndustries: Technology, Information and Internet

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