This is an exciting opportunity for a Paid Media Manager to lead and optimise paid media campaigns within the business services industry. Based in Manchester, this role requires expertise in digital marketing and a strategic approach to achieving campaign goals.Client DetailsThis organisation operates within the business services industry and is recognised for its innovative approach to digital marketing. As a medium-sized company, they offer an excellent platform for professionals seeking to make a significant impact while working in a collaborative environment.DescriptionOwn and execute paid social strategy across Meta and TikTok to deliver efficient, scalable CPL and CPAMonitor campaign performance and provide actionable insights for improvement.Collaborate with cross-functional teams to align paid media strategies with business objectives.Manage budgets effectively to maximise return on investment.Conduct audience research to identify targeting opportunities.Analyse data to measure campaign success and report findings to stakeholders.Stay updated on industry trends and emerging technologies in digital advertising.Ensure compliance with advertising regulations and best practices.ProfileA successful Paid Media Manager should have:Have 4-5+ years'' experience managing Meta campaigns (TikTok experience strongly preferred)Have run performance-led, lead-generation campaigns at scale, ideally in regulated or high-volume environmentsUnderstand how to balance testing, learning vel