The role focuses on crafting and executing marketing and sales strategies while ensuring marketing tools and processes align with industry best practices and driving the creation of innovative content and ideas. Client DetailsMy client is a growing B2B technology business with offices in Berkshire. Please note, due to the nature of the role you will be office based x 5 days a week.DescriptionAs the Marketing Manager - B2B you will have the following responsibilities:Develop and refine marketing strategy, brand positioning, and messaging aligned with business goals and customer insightsMonitor market trends, competitor activity, and channel performance to optimise strategy and executionPlan and oversee company presence at industry events and showsLead, mentor, and resource the marketing team while ensuring strong collaboration with sales and productOversee all marketing campaigns and creative assets across digital, social, and traditional channels, ensuring KPI and ROI performanceOwn the company website, content strategy, reporting, and analyticsBuild relationships with key customers, partners, and industry influencers, gathering market and satisfaction insights to inform strategyDrive innovation by exploring new marketing technologies, identifying growth opportunities, and enhancing customer experience.ProfileA successful Marketing Manager - B2B should have:Proven experience in a similar marketing role - with a clear track record of delivering measurable results, within a B2B