About the role As a Head of Demand Generation, you will be responsible for leading our efforts in driving qualified pipeline, optimising marketing performance, and delivering short-term revenue impact. You''ll own campaign planning, paid media, lifecycle marketing, SEO and pipeline forecasting, working closely with Product Marketing, Brand, and Sales to execute high-performing demand programs. This is a critical leadership role in a high-growth marketing team, suited to someone who''s both analytical and creative, and thrives in an outcome-driven, cross-functional environment. Responsibilities; Strategy and Leadership Define the demand generation strategy to hit monthly, quarterly, and annual pipeline targets optimising CAC, ROAS, conversion rates, and funnel health Lead and coach a growing team of paid, campaign, and lifecycle specialists Campaign Planning and Execution Build and run integrated, multi-channel campaigns aligned to business priorities Drive end-to-end campaign performance: from awareness to MQL and SQL Leads and delivers ABM programme to drive Outbound demand generation, working collaboratively with the Business Development team Paid Media Oversee the media plan and manage execution across paid search, paid social, retargeting, and display SEO Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth Collaborate with content, web, and brand teams to optimise on-page, technical, and o