Digital Marketing Manager Location: Coventry, West Midlands (Hybrid - 3 days office / 2 days remote) Salary: 42,000 - 50,000 DOE + bonusWe''re working on behalf of an award-winning eCommerce brand in the health and wellness sector, known for their innovative products and loyal customer base. Following continued growth across the UK and Europe, they''re now looking to appoint a Digital Marketing Manager to take ownership of their performance marketing function and lead a high-performing team.The Role:As Digital Marketing Manager, you''ll have strategic ownership of paid media, SEO, and conversion performance across all key channels. You''ll be a key player in growing digital acquisition and optimising spend effectiveness, while supporting a collaborative team and feeding into commercial decision-making.Key Responsibilities:Plan, execute, and scale paid campaigns across Google Ads, Meta, and TikTokOwn SEO strategy and collaborate with the content team to improve search rankingsManage a 500k+ annual media budget with a data-first approachLead CRO initiatives through A/B testing and user behaviour analysisProduce regular reports on campaign performance using GA4, Looker Studio, and internal dashboardsLine manage and mentor 2 Digital ExecutivesAct as the main point of contact for external PPC and creative agenciesWhat We''re Looking For:4+ years'' experience in digital marketing, ideally in a DTC or eCommerce brandHands-on experience with Google Ads, Facebook Business Manager, Tik