The RoleWe''re looking for a commercially driven, forward-thinking Performance Marketing Manager to lead our paid media strategy for our Novasol brand.Paid media is evolving faster than ever, and we need someone who understands the fundamentals but is constantly thinking about how to improve, innovate, and stay ahead of the curve - someone who brings a genuinely commercial mind, an inquisitive streak, and fluency in how AI is reshaping performance marketing.You''ll take ownership of our paid activity for Novasol, working within our wider performance team across core brands including Hoseasons, and James Villas. With responsibility for a significant budget and ambitious targets, you''ll play a key role in driving high-quality customer acquisition in a highly competitive travel market.You''ll thrive in a fast-paced environment, be comfortable balancing strategic planning with hands-on optimisation, and build strong collaborative relationships across teams including Revenue Management, Brand, SEO, Product and Analytics.What You''ll Be DoingReporting to the Head of Performance Marketing, you will:Own the end-to-end paid media strategy for the Novasol brandLead day-to-day optimisation of campaigns, ensuring budgets are allocated effectively to maximise ROI and commercial performanceLeverage automation, AI-driven solutions and new platform innovations to continuously improve performanceDesign and run a structured testing programme across structure, creative, landing pages, ..... full job details .....