Social Media Manager Location: Hybrid - Northampton 2 days in the office 3 from home. Type: Full-time About the Role SF Recruitment are partnering with a fast-growing, premium eCommerce brand to hire a Social Media Manager. In this hands-on role, you will oversee and grow all social media channels, developing and executing strategies that increase brand awareness, drive engagement, and convert followers into highly engaged website and retail traffic. You will be responsible for planning, creating, and optimising multimedia content-including images, video, audio, and copy-tailored to each platform. AI-driven tools and workflows will play a key role in enhancing efficiency, creativity, and performance. As the brand''s social voice, you will build and nurture a thriving online community, monitor trends, and keep the business ahead of social and AI innovations. Key Responsibilities Strategy and Planning: Develop and implement a multi-platform social media strategy aligned with business goals, integrating generative AI and analyticsBuild and manage detailed content calendars, platform-specific roadmaps, and AI-powered ideation processesMonitor emerging platforms and AI tools (e.g., for image or copy creation) and share insights across the business Content Creation and Scheduling: Produce original, engaging content (photos, video/Reels/TikToks, graphics, copy) and repurpose existing assets for each platformUse AI tools (e.g., ChatGPT, Jasper, Copy.ai) for ideation, caption drafti