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Chief Brand Officer

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Working Families Party .About The Working Families Party (WFP) is the progressive party for the multiracial working class, fighting for a nation that works for the many, not the few. We recruit, train, and support transformational candidates up and down the ballot — and run them to win. The Working Families Party is a multiracial party that fights for workers over bosses and people over the powerful. We want an America which realizes the promise of freedom and equality for all.The Chief Brand Officer will design and oversee the strategies for introducing our brands and growing the profile of our leaders and making us beloved by everyday working people — reaching far beyond the political class. The Chief Brand Officer is a storyteller, a systems thinker, an innovator comfortable with technology, and a leader who can gather our people and marshal our research to lay out big goals and meet them. This is a multidisciplinary role; the ideal candidate has a diversity of experiences spanning narrative strategy, content development, production, marketing, research, social media and more. As a new role, the Chief Brand Officer will shape and build the systems, practices, and tools that define WFP’s brand strategy. Success will mean dramatically expanding the reach and visibility of WFP/WF Power, growing and engaging millions across platforms, and leveraging modern technology to connect with, inspire, and mobilize everyday working people.The Chief Brand Officer will be part of the senior leadership of the Working Families Party and Working Families Power with responsibility and authority to build one of our most important assets - our brand. The role will establish the foundation of this position and refine its scope over time, adapting to a dynamic, fast-changing political organization and environment.Essential Duties And Responsibilities

Develop testable hypotheses and measurable goals to grow the reach of our brands and build the processes, systems and workflows to achieve those goals.Manage the Department Directors, including Communications, Arts and Culture, and oversee data and technology initiatives to cohere and achieve a unified vision.Provide strategic leadership to the CTO to assess the tech stack and data systems needed to measure and achieve brand growth goals.Maximize public appearances and build the public profile of the WFP/WF Power National Director Maurice Mitchell and other WFP leaders, including elected officials and union leaders, community activists.Participate actively in WFP senior staff leadership, including setting cross-divisional objectives and goals, and managing the budget and overall organizational stewardship. Work with other Division Directors to ensure organizational coherence, refinement and optimization.In coordination with the Development team, develop a strategy and funding model to sustain the program through activities including traditional fundraising and innovative resourcing. This may include drafting proposals, identifying prospective donors, and participating in pitches and briefings, as well as proposing recommendations about how to resource core infrastructural work that may be challenging to fundraise for independently.Serve as an advisor and sometimes representative for the National Director.Skills And Qualifications

15 or more years of relevant professional experience, which may include content production, marketing or market research, narrative strategy or other related disciplines.A track record of success leading measurable brand growth in some capacity.Experience with, or at least comfort with technology for tracking, assessment, automation and optimization of workflows. Significant managerial and leadership experience, including management of teams and staff leading work in areas outside your expert focus. Exceptional written and verbal communications skills. Excellent analytical skills, including data and metrics, and sound judgment.Must be a results-oriented self-starter with a high level of initiative.Commitment to the values and vision of the Working Families Party and Working Families Power, to social, racial and economic justice and to building independent political power.What Else Should You Know

Location: The position is full-time and remote; eastern seaboard preferred.Salary: The salary range for this position is $140,000 to $210,000. National Market: $140,000 to $184,000; High Market (e.g., Denver, Portland, Sacramento): $161,000 to $205,000; Very High Market (e.g., New York, San Francisco, Boston): $175,500 to $210,000. Final salary determined based on internal equitable scale considering experience, location, and role. Benefits include paid time off; health, dental, vision, and life insurance; flexible spending accounts; retirement plan options; professional development funding; and remote work support.Union Affiliation: WFP is a unionized workplace. This is a managerial role, not included in our bargaining unit. WFP''s union employees are represented by the New York Metropolitan Area Joint Board, Workers United union.Applicants must be currently authorized to work for any employer in the U.S. We are unable to sponsor employment visas at this time.Diversity, Equity, and Inclusion: WFP is an equal opportunity employer with a commitment to economic and social justice. Women, people of color, LGBTQ people, people with disabilities, and members of other historically disenfranchised populations are encouraged to apply. If you require an accommodation to apply or perform the essential functions, contact jobs@workingfamilies.org with the subject line "Application Accommodation".Apply for this jobSeniority level: ExecutiveEmployment type: Full-timeJob function: Marketing and SalesIndustries: Political Organizations

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