Area Sales Manager - Swansea and Bridgend Independent Electrical Wholesaler - Exciting Growth Opportunity Location: Swansea, Bridgend and Surrounding Areas Salary: Competitive + Commission + Benefits Employment Type: Permanent, Full-time Our client is a thriving independent electrical wholesaler with ambitious growth plans. As a locally-owned business, they pride themselves on providing exceptional service, competitive pricing, and building lasting relationships with our customers. We''re looking for a dynamic Area Sales Manager to join our team and drive our expansion across the Bristol region. The Role We''re seeking an experienced Area Sales Manager to take ownership of our Bristol territory and accelerate our growth in this key market. This is an excellent opportunity for a sales professional who thrives in an entrepreneurial environment and wants to make a real impact. Key Responsibilities: Develop and execute sales strategies to grow market share across Bristol and surrounding areas Build and maintain strong relationships with electrical contractors, installers, and trade customers Identify and secure new business opportunities while maximizing existing account potential Conduct regular customer visits, product demonstrations, and technical consultations Collaborate with internal teams to ensure exceptional customer service delivery Monitor competitor activity and market trends to identify opportunities Achieve and exceed sales targets and KPIs Represent the company a