Senior PR Manager Liverpool - Hybrid WorkingSalary up to 65k - DOEOur client is a leading Professional business with a strong reputation for delivering expert services nationwide. They are seeking a Senior PR Manager to lead and develop their communications, reputation and media strategy across multiple brands.The RoleReporting to the Marketing Director, you will be responsible for shaping, protecting and enhancing the reputation of the business. This is a strategic leadership role focused on building an in-house PR function, driving media engagement, developing thought leadership programmes and managing corporate reputation.Key Responsibilities:Develop and deliver a comprehensive PR, communications and reputation strategy.Build and establish an in-house PR function, reducing reliance on external agencies over time.Lead reputation management and ensure consistent messaging across all channels.Manage relationships with PR agencies, journalists and key media contacts.Secure coverage across national, regional, trade, business and consumer media.Develop thought leadership programmes for senior stakeholders.Support integrated campaigns across PR, digital, social media and content marketing.Lead crisis communications planning and reputation management.Provide media training and communications guidance to senior leaders.Manage and develop your team.Monitor and report on PR performance, brand visibility and reputation metrics.Skills Required:Essential:Must have 8+ years'' experience ..... full job details .....