Sales Manager - Contractors andamp; MerchantsCompetitive salary. plus bonusLeicester Creideas is recruiting for an exciting new Sales Manager opportunity with a Leicestershire based Civil Engineering client. My client is looking for an experienced Sales Manager to manage their Contractor and Merchant Sales Team to help drive regional growth. The Role:As Sales Manager, you will lead the Contractor and Merchant Sales teams, taking ownership of CRM management and optimisation across a diverse product portfolio. A key focus will be building and strengthening strategic relationships with key merchants and major contractors to drive account growth and customer loyalty. You will oversee team performance, sales forecasting, project pricing, market trends, customer feedback and credit management, while ensuring GP targets are consistently achieved across both departments.Key Responsibilities:Drive departmental GP targets through effective pipeline forecasting and financial management.Own and optimise CRM systems, ensuring accurate data and performance tracking.Develop strategic relationships with key merchants and contractors to maximise account growth and retention.Manage project pricing and market trends to maintain competitiveness and profitability.Oversee customer feedback, credit approvals and customer service standards.Lead, develop and motivate internal and external sales teams, setting clear KPIs and objectives.Monitor sales performance through ERP reporting, quote ..... full job details .....