The Digital Marketing Manager will oversee and drive the development, implementation, and optimisation of digital marketing strategies. This role is critical to enhancing the organisation''s online presence and engagement within the not-for-profit industry in Manchester.Client DetailsThis role is with a well-established not-for-profit organisation operating within the education sector. The organisation is medium-sized, focused on delivering impactful programmes and services, and is based in the heart of Manchester.DescriptionLead the development and execution of a comprehensive digital marketing strategy focused on website management, brand awareness and reporting Manage and optimise digital channels, including email marketing, social media, and the organisation''s website.Lead the implementation and management of google analytics.Monitor and analyse campaign performance using analytics tools, providing practical insights for improvement.Collaborate with internal teams to create engaging content aligned with organisational goals.Manage website content, SEO/SEM strategy, and analytics with a strong focus on user journey.Maximise the use of our CRM for segmentation, campaign automation, lead management, and performance analyticsEnsure that all digital marketing activities comply with relevant regulations and best practices.Manage digital marketing budgets and ensure cost-effective use of resources.Stay updated on industry trends to keep strategies innovative and effective.Profi