Head of Creative Multi-Brand Consumer/e-Commerce (GM and FMCG) West London/Hybrid up to £75k Basic Scale Up Business A growing consumer retail business with a portfolio of brands across general merchandise and FMCG is looking for a commercially focused Head of Creative to provide hands on leadership, strategy and structure to a growing team. This is a senior, hands-on role for an experienced creative leader with deep expertise across photography, graphic design and art direction, alongside broader brand and content creation. Working closely with founders and senior stakeholders, the Head of Creative will lead a creative team in meeting the pace and priorities of the business, responsible for channels across Amazon, B2B and D2C. Operating in a fast-paced scale-up environment, the Head of Creative will be comfortable setting creative direction and standards, while remaining closely involved in day-to-day execution. Key Responsibilities Own and deliver the overall creative vision aligned to brand and commercial objectives Define, evolve and protect the brand''s visual identity, creative guidelines and tone Lead art direction across photography, graphic design and content, ensuring a high standard of execution Oversee ecommerce photography, lifestyle shoots, campaign visuals and product imagery Guide graphic design across digital assets, campaigns, site content and brand materials Ensure creative consistency across all online and customer-facing touchpoints Partner closel