Our client is an innovative EdTech start-up developing a cutting-edge web platform focused on soft skills development and career progression. They''re positioned to make a significant impact in the talent development and educational technology sectors.They are seeking a strategic Marketing and Sales Manager to own their go-to-market strategy, drive user acquisition, and scale their platform across B2C and B2B markets in the UK and Western Europe.This is a unique opportunity to join at ground level and shape the commercial success of a next-generation platform with genuine social impact.Location: London, UKAS MARKETING AND SALES MANAGER YOUR RESPONSIBILITIES WILL INCLUDE: Develop and execute a comprehensive marketing and go-to-market strategy targeting UK and Western European audiencesIdentify target market segments and optimal promotional channels across B2C, B2B, EdTech, and HR sectorsCreate an actionable roadmap for user growth, scaling, and commercialisation including lead generation and strategic partnershipsConduct competitive analysis and guide pilot rollouts with partnership opportunitiesOwn the ROI metric and provide data-driven recommendations to continuously improve platform performance THE IDEAL MARKETING AND SALES MANAGER WILL HAVE: Based in the UK with deep experience marketing to UK/Western European audiences4+ years in EdTech, SaaS, HR-related products, or learning platform marketingProven track record of successfully launching and scaling tech platformsStrong