Data and Reporting Analyst-Leeds/Hybrid-Up to 50kA digital marketing agency in Leeds are seeking a strategic and technically skilled Data and Reporting Analyst to establish a data and analytics team. As a Data and Reporting Analyst you will be responsible for creating and implementing tracking requirements, then using the advanced tracking implemented, build out customised reporting dashboards to showcase performance against a client''s objectives and KPIs. The Data and Reporting Analyst will work across a wide range of clients, supporting multiple teamsThe role: Lead projects using data modelling and analysis techniques to guide strategy. Support to build the team''s goals, roadmaps and processes. Implement campaign tracking through Google Tag Manager. Build custom reporting dashboards using tools such as Looker Studio and Power BI. Analyse data to provide actionable insights that enhance campaign performance. Develop and maintain the reporting dashboard to visualise key metrics for clients and internal teams. (Power BI, Tableau, Looker Studio) Identify opportunities to integrate data from multiple platforms using existing tools such as Adverity or Google Big Query and suggest news ways of combining data. Implement cookie compliance across new websites and existing websites, creating a reusable and efficient solution. Feed into new business decks, providing top level insights to initiate new business opportunities.Skills required: Strong experience with GA4 and Google Tag Ma