The Product Marketing Manager - Saas role focuses on developing and executing GTM strategies to promote products effectively. This position is ideal for candidates with a strong understanding of marketing practices and product positioning from a Tech / Saas background.Client DetailsThe company is an SME Saas provider in central Manchester, providing software solutions to mainly public sector customers. They are based in an accessible central Manchester location, offering hybrid working.DescriptionThe key responsibilities for the Product Marketing Manager - Saas role will include:Develop and implement product marketing strategies to support business objectives.Act as the ''stand-in'' Head of Department when required.Collaborate with cross-functional teams to align marketing efforts with product development.Create and manage marketing campaigns to drive product awareness and sales.Conduct market research to identify trends, customer needs, and opportunities for growth.Craft compelling product messaging and positioning to differentiate offerings in the Technology market.Analyse campaign performance and provide actionable insights to improve outcomes.Support the sales team with marketing materials and product knowledge.Stay updated on industry developments to ensure competitive positioning.ProfileA successful Product Marketing Manager should have: Proven experience in a Product Marketing Manager, or Marketing Management role within Saas, IT, Technology. 5+ years experience in Mar