The post holder will deliver effective B2C and B2B marketing campaigns to support recruitment targets. Responsibilities include lead generation, media campaign delivery, content and copy creation, SEO and social media support.Client DetailsOur client is a reputable university in Central London who are looking to hire a marketing officerDescriptionMarketing and CampaignsDeliver B2B and B2C campaigns across digital, email, paid media, and events.Optimise customer journeys and support agency partnerships to drive engagement and conversions.Content and DigitalCreate and manage content for websites, email, social media, case studies, and campaign assets.Oversee creative production and ensure all communications align with the brand''s guidelines.Manage email campaigns, website updates, SEO, and digital reporting.Research and CollaborationAnalyse campaign and audience data to improve marketing performance and engagement.Conduct market and competitor research to support strategic decision-making.Collaborate across teams to deliver initiatives, improve processes, and develop innovative marketing approaches. ProfileExperience supporting the delivery of multi-channel marketing activity, including email, social media, and paid digital campaigns. Ability to write and adapt content for different audiences and formats, including print, web, and social media. Familiarity with SEO and analytics tools to support campaign performance and reporting. Experience of higher education or marketing to