Overview We are seeking an experienced and commercially driven AV Account Manager to join our office-based distribution sales team. The successful candidate will play a key role in managing and growing relationships with existing reseller partners, while developing new business opportunities within the professional Audio-Visual (AV) market. This position is ideal for a motivated sales professional who thrives in a fast-paced distribution environment, with a passion for AV technology, customer service excellence, and solution-based selling. Key Responsibilities Account Management Manage a portfolio of existing AV reseller and integrator accounts, ensuring strong relationships and customer satisfaction. Proactively identify upselling and cross-selling opportunities across product ranges and vendors. Maintain regular contact with customers through calls, emails, and virtual meetings to understand business needs and project requirements. New Business Development Identify, qualify, and onboard new reseller accounts. Actively prospect and engage with potential partners to expand market share and revenue streams. Sales and Commercial Activity Achieve and exceed monthly sales and margin targets. Prepare competitive quotations and negotiate pricing within approved frameworks. Maintain accurate CRM records of all customer interactions, opportunities, and forecasts. Product Knowledge and Vendor Liaison Develop a strong understanding of the AV product portfolio, including disp