PR Account Manager Guildford (Hybrid)- £36k - £40k Responsibilities General Playing the central role in the client team and taking full responsibility for the daily and weekly implementation of client programmes, managing client relationships and resolving any problems. Delegating work as appropriate to junior staff members, motivating them and helping them to manage their workloads to ensure timely delivery. Measuring results achieved for clients versus targets and KPIs, driving the preparation of results analyses, media coverage reports and activity reports. Having the ability to lead new business brainstorms and making a creative input into new business pitches. Possessing and developing useful and relevant business contacts. Having a full understanding of financial controls on all accounts, including budgeting policies and procedures. Having the ability to commission and analyse research, including surveys and focus groups. Media Skills Driving the media relations programme for clients as laid out in the programme of activity agreed with the account director. Proactively seeking and identifying opportunities to ensure the maximum level of coverage is achieved for clients. Possessing a complete understanding of how the media works in the areas in which clients operate - the opportunities available, means of building relationships with journalists (including in-person networking), etc. Planning and managing the organisation of events, such as workshops, photo calls and