About Flora Food Group

Flora Food Group offers consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Position:

Senior Brand Manager

Location:

Southwark, London

Hybrid

OverviewThis is a standout opportunity to lead and grow two of our most important brands in the UK and Ireland: Elmlea, as we aim to double our Creams business, and ProActiv, our Better-For-You powerhouse. As a Senior Brand Manager, you’ll have full PandL ownership and be empowered to drive strategy across the full marketing mix (6Ps) — from insight-led communications to innovation, shopper activation and commercial alignment. You’ll report directly to the UK and Ireland Head of Marketing and lead a small but high-impact team, working closely with local and central functions across Sales, RGM, Category, Innovation and RandD. This is a career-defining role in a high-energy, high-accountability environment.

Responsibilities

Brand Strategy and Growth:

Own and lead the UKI strategy and positioning for Elmlea and ProActiv, aligning with regional and global direction.

Marketing Planning:

Develop and deploy consumer-first growth plans across the 6Ps, based on insight and market trends.

Customer and Trade:

Build joint business plans and selling stories for grocery retailers including Tesco, Asda, Sainsbury’s and Morrisons.

Performance, Budget and Activation:

Deliver a robust AandP investment strategy, covering media, digital, shopper marketing and loyalty activations.

Measurement and Analytics:

Set and track clear KPIs for brand performance, with proactive actions to optimise results; use data to drive decision-making and establish scorecards that bring visibility across functions.

Cross-functional Collaboration:

Foster strong working relationships across Category, RGM, Sales, Innovation and RandD; ensure alignment across brand and customer initiatives to drive joint value creation.

People Leadership:

Inspire and support your direct report, providing clear goals, development and regular feedback; champion a high-performance culture.

What Does It Take to Be Successful?

Strategic and Hands-On:

Balance big-picture thinking with the ability to execute projects brilliantly.

Commercial Mindset:

Experience working with Sales, Category and RGM functions; ideally UK grocery customers.

Data-Driven:

Make decisions based on insight, KPIs and real-time performance metrics.

Collaborative Leader:

Build trusted relationships across internal and external teams and work effectively with agency partners.

Inspiring Manager:

Lead with clarity and empathy, developing your team while delivering results.

Growth Mindset:

Curious, agile and focused on delivering progress — every day.

What’s Next?If you’re an ambitious, insight-led brand marketer ready to take the lead on two powerhouse brands — Elmlea and ProActiv — this is your chance to drive real impact. Big brands, big ambitions — and a big opportunity to deliver results.

Application Deadline:

30 September 2025

Contacts:

Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or richard.hodgson@florafg.com.

QualificationsWe’re looking for a results-driven, insight-led brand leader with a passion for consumer-first marketing and commercial excellence. You’ll thrive in a fast-paced, agile environment and be excited by the opportunity to make a real impact.

Strategic and Hands-On: Balance big-picture thinking with execution excellence.

Commercial Mindset: Experience collaborating with Sales, Category and RGM; UK grocery experience preferred.

Data-Driven: Strong ability to use insights and KPIs to guide decisions.

Collaborative Leader: Build strong internal and external partnerships.

People Leadership: Lead with clarity and empathy, developing your team.

EEO and DiversityFlora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based on values, qualifications, performance, skills, behaviours, experience, and knowledge. No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment.

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