Assistant Store Manager Central London Are you a passionate retail leader who thrives on delivering exceptional customer experiences and motivating high-performing teams? We are looking for an enthusiastic and commercially focused Deputy Store Manager to support the day-to-day running of a busy fashion retail store. Working closely with the Store Manager, you''ll play a key role in driving sales, developing the team and ensuring customers receive an outstanding shopping experience every time they visit. The Role As Deputy Store Manager, you will: Support the Store Manager in leading, coaching and developing a motivated retail team Drive sales performance and help achieve store targets and KPIs Deliver exceptional customer service and create a positive shopping experience Promote new products, promotions and loyalty initiatives with confidence Ensure operational standards are maintained across stock control, administration, security, health and safety and loss prevention Monitor team performance and provide regular feedback, coaching and support Lead by example and inspire colleagues through a positive and customer-focused approach Support the delivery of business objectives and store performance targets About You We''re looking for someone who: Has previous experience in a retail supervisory, assistant manager or deputy manager role Is commercially aware and target driven Has strong leadership and people management skills Can motivate, coach and develop others Is ..... full job details .....