Fashion Buyer Fashion Ecom and Retail Buyer 45,000 - 65,000 As a Buyer, you''ll lead the strategic development of a commercially successful, innovative, and customer-focused product offer. You''ll be responsible for shaping and delivering a balanced range that reflects brand identity, meets customer expectations, and drives sales and margin performance.Working collaboratively with Buying, Merchandising, and Product Support teams, you''ll oversee the sourcing, planning, and trading of multi-category products ensuring every range delivers both creative and commercial impact.This is a hands-on leadership role, suited to an experienced Fashion Buyer with a strong background in product development, strategic thinking, and team management.Key Responsibilities: Lead strategic range building across multi-product categories, ensuring strong balance, innovation, and commercial success.Develop and evolve the brand identity within your category to maximise market potential and customer appeal.Create and buy ranges that combine wardrobe staples with trend-led pieces, tailored to specialist customer needs.Identify product gaps and new opportunities, driving agility and sales-focused decision-making across the team.Build and communicate clear pricing and product strategies informed by performance data, customer insight, and market trends.Ensure the category continues to evolve, maintaining freshness, variety, and customer relevance season after season.Analyse daily sales and trading data to