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Social Media Lead

role at

YouGov

Could you turn the world’s most trusted data into the internet’s most engaging content? We’re looking for an experienced, highly creative social media lead who can not only deliver day to day on video production and writing but also shape and implement a strategy. This is a ground up role that blends execution and strategy and provides the chance to build a scalable social media model that can grow and make a huge impact globally.

YouGov is the trusted source of data on anything and everything to do with reality – whether it’s cultural trends, politics, consumer patterns, or shopper habits. We are the #1 most quoted market research company by the world’s media, and our social media presence needs to match and amplify this. We want to share reality where people are and turn our social channels into places people want to spend time and engage.

If you’re a passionate data storyteller with a keen understanding of social trends and the ability to oversee video production this is a chance to combine strategy and creativity and shape a leading global brands presence.

This is a hybrid role, so individuals must be able to commute to the London office at least

3 days a week . Regrettably, we are unable to provide visa sponsorship, so you must be eligible to work in the UK on a permanent basis.

What will I be doing day-to-day?

Strategy and execution

Develop and execute YouGov’s social media strategy across all channels and audiences

Drive the growth of YouGov’s social channels, increasing brand awareness, trust, consideration, and engagement

Collaborate closely with marketing teams to align messaging and produce social assets that effectively engage our audiences

Own and manage the social team’s budget in addition to building and maintaining a network of freelancers

Content creation and production

Create, write, and publish compelling, data-driven social content, emphasizing video formats

Build and nurture a network of internal personalities who can create and be the face of engaging social content series

Community and analytics

Actively manage community engagement, ensuring responsive, credible interactions across all social platforms

Lead social analytics, measure content effectiveness, and refine approaches based on insights and audience feedback

Identify and leverage social media trends while consistently reinforcing YouGov’s brand

These are the essentials you need to get an interview

5 years experience working on social media channels for a high growth brand

2 years of experience managing and scaling a social media function

Exceptional copywriting, editing, and content creation skills, with experience translating complex data into clear and engaging stories

Creative multimedia content production skills (video and audio)

Demonstrated ability to independently manage and execute end-to-end content processes, from concept through to publication and performance analysis

Strong analytical skills with experience using social media analytics and insights platforms

Experience of working with the US market

Behavioural Competencies

Excellent communication and interpersonal skills, with experience collaborating across international teams and levels

A mentorship mindset with the ability to encourage and foster personalities who might feature on our social channels

Confidence to engage and work with senior leaders

It would be great if you had experience in the below, but we’ll support you if you don’t

Previous experience data driven organizations

Familiarity with social listening and advanced analytics tools

Experience taking a brand on a social journey and building a team from the ground up

Experience of working with global markets

We offer some brilliant benefits and perks at YouGov

In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday. In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing

You will also have the option to work abroad for up to 30 days in a calendar year

We’re big on learning, so all YouGovers have access to the vast number of courses to help develop your career

Auto-enrolled pension scheme

BUPA Private Medical Insurance

Health Cash Plan

Cycle to work scheme

Employee Assistance Programme

Workplace Savings Plan

Eyecare Vouchers

Annual Season Ticket Loan

Corporate Gym Membership Discount

Why join YouGov?Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGovWe are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity EmployerAs an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law. All employment decisions are made based on occupational qualifications, merit, and business need.

Data PrivacyTo find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

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