Customer Experience and CRM Executive Support customer engagement and retention through effective CRM management, reporting, and customer experience initiatives. This role focuses on improving customer communications, increasing repeat business, and maintaining accurate customer data across sales and aftersales operations.Reports to: Head of MarketingKey ResponsibilitiesCRM and Data ManagementMaintain customer records across CRM and dealer management systems (Keyloop, Dealerweb, Salesforce)Ensure accurate data capture, segmentation, and GDPR complianceManage customer consent records and contactable databasesSupport targeted marketing and customer communication campaignsReporting and InsightsProduce CRM reports and performance analyticsMonitor data quality, customer engagement, and consent levelsProvide insights to support sales activity and customer retentionIdentify trends and recommend improvements or training needsCustomer ExperienceMonitor customer journey standards across sales and service departmentsManage customer feedback, reviews, surveys, and CSI reportingTrack retention performance and support complaint resolutionConduct site visits to ensure high presentation and service standardsKey MeasuresCRM data accuracyCustomer satisfaction and retentionCampaign response and conversion ratesOnline engagement and customer consent growthSkills and ExperienceEssentialExperience in CRM, marketing, or customer experienceAutomotive industry experienceKnowledge of Keyloop/CDK/Kerri