Marketing, Media Relations, VP, Based in London

Overview of the RoleThe Media Relations Vice President will be a senior member of a global team. They will be focused on corporate media relations activity in EMEA and Asia Pacific in partnership with a network of external PR agencies across those regions. Media relations will encompass activity stemming from transactional news, key people news, fund and capital raise activity, thought leadership, product marketing campaigns and wider corporate communications strategy. Protecting the brand through crisis and issues management will also be expected.
Based in London, the role will work closely with corporate communications and marketing colleagues, helping to provide an integrated mar-comms approach, according to the region’s marketing strategy and to ensure alignment on global corporate messaging and campaigns.
Main Duties and Responsibilities
Build a thorough understanding of the Nuveen business, with a strong understanding of all asset classes
Help to develop and lead execution of earned media strategy activity across all focus regions
Identify news opportunities and advise on how to communicate to media
Ensure the implementation of and adherence to all procedures, including the media policy, key messages and media training
Ensure news flow at Nuveen is communicated and covered in trade, financial and business press
Leverage agency network to ensure press coverage in mainstream and local media
Maintain contact programmes with media for key fund managers and spokespeople to maintain Nuveen’s direct relationships with key journalists and publications
Planning of campaigns on key funds/assets (new and existing)
Monitor upcoming features across key publications and ensure Nuveen commentary where possible
Assist in development of new ideas for communicating intelligence and news
Produce written material in the form of press releases, articles, speech writing, talking points, key messages and presentations
Comprehensive reporting of media activity and analysis of key results
Co-ordination and alignment with Nuveen corporate communications team
Monitor key media and circulate relevant and important stories
Technical Skills and Qualifications Required
Degree educated
Experience working across the commercial real estate industry and financial service sector
Cross border experience a benefit
Competencies Required
Collaborative and enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organisation and at different levels of the business
Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
Strong organisational skills
Demonstrates diligence, analytical approach and works proactively to resolve issues
Able to think independently and challenge in an appropriate manner
Exhibits influencing skills
Experience of working on a broad range of matters with a flexible attitude
Comfortable operating in/with a multi-location and multi-national extended team
Able to operate under time pressure
Established relationships with journalists
Proven ability to network within the business to ensure access to full information
Demonstrable capability in planning and co-ordinating cross-border media communication
Understanding of what makes ‘news’
Established credentials in developing and implementing specific campaigns.
Ability to multi-task
Prepared to travel
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