We are recruiting for a Customer Marketing Manager on behalf of our client, an industry-leading manufacturer with a strong presence in the B2B sector. Known for innovation, reliability, and long-term partnerships, our client is seeking a Customer Marketing Manager to take ownership of below-the-line marketing initiatives that deepen customer engagement and reinforce the company s market reputation. As Customer Marketing Manager, you ll play a critical role in developing and executing targeted marketing strategies that add value across the customer journey while strengthening loyalty and boosting retention. Please note: applicants must have proven experience in customer marketing or trade marketing. Key Responsibilities Customer Marketing Manager: Deliver engaging below-the-line marketing campaigns (e.g., email marketing, case studies, customer events, etc.). Work closely with the sales and customer engagement teams to develop and implement tailored campaigns. Measure and report on the performance of all customer marketing activities, optimising based on data and insights. Be responsible in leading and coaching the customer marketing executive. Working collaboratively with the Assistant Brand Manager and broader teams to ensure customer needs are reflected and met in all marketing initiatives. Optimise the customer journey. What you need for Customer Marketing Manager: Proven experience in Trade or Customer Marketing is a must. Experience working in either a B2B or B2C e